Branding Discovery | Forms By Cerah

What Is Your Client ID? *dont remember? check your active collab project name.

Write your Brand Name *the way it would appear in a logo

If your brand walked into a room… what would people notice first? *

If someone asked, "What is this brand all about?" What do you say? *

What should someone feel within 5 seconds of engaging with your brand? *

What would your ideal office space be like? *think colors, furniture, textures, room size, etc.

If your brand was a famous person, Who would it be? *

What are 2 personality traits your brand definitely has? *

What are 2 personality traits your brand definitely does not have? *

This or That *

If your brand were a single color, what would it be and why? *

What colors do you absolutely dislike for your brand? *

If your brand was a texture, what would it be? *e.g. glass, silk, concrete, paper, chrome etc.

What sounds right for your brand? *lots of white spacefilled layouts

What sounds right for your brand? *sharp edgesrounded shapes

What sounds right for your brand? *structured gridsfree flow layouts

If your brand could speak, how would it sound? *

Drop a sentence your brand would say to a customer *

Which tone feels closest to your brand? *casual & conversationalconfident & boldcalm & reassuringplayful & witty

Which tone feels NOT like your brand? *casual & conversationalconfident & boldcalm & reassuringplayful & witty

If money, time, and fear didn’t exist… what would your brand look like? *

What kind of brands do you secretly wish yours felt like? *

Finish this sentence: *